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Marketing Senior Executive / AM (KL)


Posting Date : 17-Dec-2024

Salary : RM6,000-RM8,000

Type of Employment : Full Time

Location : Kuala Lumpur

Job Responsibilities

Social Media Marketing

  • Manage Company’s social media accounts (i.e. Facebook, Instagram, TikTok and YouTube) to generate leads and grow Company branding.
  • Prepare, develop and manage social media content that drive traffic, engagement and convert target customers.
  • Continuously measure, report and improve content performance and social media analytics tools.
  • Responsible for strategize, create, implement and optimize the content for assigned product.
  • Propose real-time content based on social media trends and relevant social conversations.
  • Be up-to-date with social media trends and development, and to identify and analyze competitor advertising methods and strategies in social media platform

Event Marketing

  • Conceptualize, develop and execute marketing events both offline and online. This includes, but not limited to: press conferences, brand launches, partnership announcements, roadshows, booth setups, summits, workshops and more
  • Research, contact, and negotiate with various vendors on locations, food & beverage, gifts procurement, props and set-up needed for the event
  • Collaborate across multiple teams within the company as well as external stakeholders, and coordinate with respective PICs to ensure smooth end-to-end operations from proposal stage to execution and completion
  • Achieve targets within budget and timeline
  • Manage other ad-hoc tasks / projects as other responsibilities to meet the company's objectives and goals
  • Identify event opportunities and generate new ideas to drive continual optimization of event campaigns
  • Prepare reports on event performance and conduct post-mortem with teams involved
  • Any ad-hoc tasks as assigned

Requirements

  • Minimum 3-5 years of experience in marketing strategy, including Facebook marketing, event marketing and finance/investment market research in Investment or Finance related industry.
  • Possesses comprehensive branding and marketing – especially digital marketing skills, from broad-reach advertising to highly targeted direct marketing across all relevant marketing channels and platforms.
  • Strong consumer focus, with demonstrable insight into market needs, both now and in the future, ensuring that the business is well-positioned to capitalize on emerging trends and opportunities.
  • Good to have interest in the investment/ capital market.
  • Good command of English, Bahasa & Mandarin (written and spoken) is required for this role.
  • 5 working days(10am - 6pm, Mon-Fri)

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