Marketing Senior Executive / AM (KL)
Posting Date : 17-Dec-2024
Salary : RM6,000-RM8,000
Type of Employment : Full Time
Location : Kuala Lumpur
Job Responsibilities
Social Media Marketing
- Manage Company’s social media accounts (i.e. Facebook, Instagram, TikTok and YouTube) to generate leads and grow Company branding.
- Prepare, develop and manage social media content that drive traffic, engagement and convert target customers.
- Continuously measure, report and improve content performance and social media analytics tools.
- Responsible for strategize, create, implement and optimize the content for assigned product.
- Propose real-time content based on social media trends and relevant social conversations.
- Be up-to-date with social media trends and development, and to identify and analyze competitor advertising methods and strategies in social media platform
Event Marketing
- Conceptualize, develop and execute marketing events both offline and online. This includes, but not limited to: press conferences, brand launches, partnership announcements, roadshows, booth setups, summits, workshops and more
- Research, contact, and negotiate with various vendors on locations, food & beverage, gifts procurement, props and set-up needed for the event
- Collaborate across multiple teams within the company as well as external stakeholders, and coordinate with respective PICs to ensure smooth end-to-end operations from proposal stage to execution and completion
- Achieve targets within budget and timeline
- Manage other ad-hoc tasks / projects as other responsibilities to meet the company's objectives and goals
- Identify event opportunities and generate new ideas to drive continual optimization of event campaigns
- Prepare reports on event performance and conduct post-mortem with teams involved
- Any ad-hoc tasks as assigned
Requirements
- Minimum 3-5 years of experience in marketing strategy, including Facebook marketing, event marketing and finance/investment market research in Investment or Finance related industry.
- Possesses comprehensive branding and marketing – especially digital marketing skills, from broad-reach advertising to highly targeted direct marketing across all relevant marketing channels and platforms.
- Strong consumer focus, with demonstrable insight into market needs, both now and in the future, ensuring that the business is well-positioned to capitalize on emerging trends and opportunities.
- Good to have interest in the investment/ capital market.
- Good command of English, Bahasa & Mandarin (written and spoken) is required for this role.
- 5 working days(10am - 6pm, Mon-Fri)